Retail COVID-19 Release

A letter drafted for a local pet store in response to COVID-19

In the spring, a local Montreal petstore, Doghaus Mtl, was experiencing rising client concerns about possible transmission of COVID-19 to their companion animals. After doing some preliminary research from credible sources, I drafted an approachably scientific memo informing clients of any possible risks. The most rewarding part was creating an easy acronym that the store manager and owner could use to encourage healthy human-animal relationships.

The letter